Do the brains at GM really think that delivering a Chevrolet Camaro in 2021 – four to five years away, with project delays – is seriously a winning strategy?
Clearly they missed the MBA lecture on ‘first-mover advantage’. By then Ford will have sold around 30,000 Mustangs in a market for two-door specialist cars where the fleet size is perhaps 40,000 vehicles. Sure, a few cashed-up executives will have one of each, but by then I will have my Holden VF Commodore SS under cover and the next model Mustang as my daily driver. No matter how cool the Camaro is, the ship will have sailed.