Track to road

Car manufacturers have long played in the world of Formula 1. Ferrari, McLaren and Honda are the clearest examples. Ferrari and Honda are these days car manufacturers first and foremost; they just happen to play in the racing sand pit. Although McLaren was built from a racing pedigree, that isnít the core focus of the business. By jumping into bed with Aston Martin, Red Bull is the first race team in the modern era to attempt to convert its talents on a race track to the road.

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