Volvo picks up Polestar

VOLVO has bought its performance partner Polestar and is looking to double sales of the company’s high-performance models. Polestar is the performance division of the brand, and is to Volvo what M Division is to BMW or AMG is to Mercedes. Polestar will now be the name given to Volvo’s performance models, and part of Volvo’s plan is to see volume of Polestar models blossom from the current 750 sold annually worldwide to 1500, and for them to take on cars such as the BMW M3 and Mercedes-AMG C63.