RetroSeries 69 MERCEDES-BENZ 600
A FAMOUS advertisement, written by ad-man David Ogilvy in 1958, proclaimed Rolls-Royce to be the best car in the world. By the mid-1960s, however, the car most coveted among royalty, rock stars and aristocracy – and murderous dictators for whom money was no object – was the Mercedes-Benz 600.
Known within the company as the W100 and more widely as the Grosser (‘great’, as in big), the vast limousine – built in standard and long-wheelbase versions and weighing up to 2.8 tonnes – was symbolic of a company that prided itself on both its technological leadership and traditional coach-building skills.
Mercedes’ new flagship was unveiled at the 1963 Frankfurt motor show (sharing the spotlight with another significant newcomer, the Porsche 901). “The Super Mercedes Model 600, the exclusive vehicle for grand representation” trumpeted the press blurb, and the limousine lived up to the hype as the most advanced car in the world.
In fact, so advanced and so unique was the 600, it would remain in hand-built production for 18 years.
The regal, yet elegant bodywork was penned by Paul Bracq (also of the 230 SL ‘pagoda’ and later of BMW and Peugeot) and Bruno Sacco (Mercedes C111, 190E). The engineering, meanwhile, was a no-holds-barred exercise for a dream team headed by long-time technical and motorsport director Fritz Nallinger, and including the legendary Rudolf Uhlenhaut.
Their motorsport-derived attention to detail was evident in the unitary body’s impressive rigidity, full ball-jointing of the doublewishbone front suspension, innovative air springs, and an all-new V8 engine. Codenamed M100, the iron block/alloy head unit displaced 6.3 litres and featured dry-sump lubrication, sodium-filled valves and hardened valve seats.
When production commenced in 1964, every Grosser was effectively a coach-built special. Customers could order from the standard wheelbase four-door, the long-wheelbase Pullman with rear-facing middle-row seats, six-door Pullman with forwardfacing middle jump seats, and a laundalet state-car with cabriolet rear roof section.
Despite its vast size – the Pullman stretched to more than 6.2 metres – the 600 was capable of topping 200km/h.
The W100 had a long and dignified production run until 1981, with a total of just 2677 built. Of those, about 2190 were four-door models, 428 were Pullmans and 49 laundalets. It’s estimated that up to 1500 of the cars remain.
Years before bubble-backed and bulletproof Popemobiles, which resulted from a 1981 assassination attempt, Pope Paul VI rode in a ’65 Grosser.
Celebrity 600 owners included Hugh Hefner, Elvis, Saddam Hussein, Coco Chanel, Luciano Pavarotti and Ferdinand Marcos (who had four).
THE hand-built 6329cc M100 V8 had alloy heads with single overhead cams. Fuel-injected, the mechanical system was replaced with Bosch electronics from 1973 for 180kW at 4000rpm and 500Nm at 2800rpm, driving through a four-speed auto. It took 9.7 seconds to hit 100km/h, but fuel consumption was appalling at around 25 litres per 100km.
A HUGELY complex hydraulic and close windows folded locking was air-con rear was a comfort, that owed hydraul system was used to open an the doors, bonnet, boot, win and centre partition; it even the armrests. Central lockin vacuum operated. Separate systems served front and re compartments. The cabin w revelation in quietness and with leather and timber tha no apology to British rivals.
Sexiest Grosser of all was a 1965 C100 two-door version, a sweet-looking shorty built for chief engineer Fritz Nallinger, apparently as a retirement gift.
Luxury innovations were bound to surface in 600s, such as a factory-fitted Sony TV and Grundig tape deck (top of page) and proto-carphone (right).
What would Satan drive?
Darryl Van Horn in The Witches of Eastwick (1987) drove a ’72 600, which Jack Nicholson bought after playing the role.