BMW: Volume not the goal

MERCEDES-Benz and Audi are closing the gap on global premium sales leader BMW. But donít think that the Bavarians are worried.

BMW board member Ian Robertson (pictured) told Wheels that itís not an issue for the carmaker. ďWe are still way ahead of the competition Ö itís not all about volume, either.

What the competition do, thatís their business.

But we are pleased with our position; we are number one on a global scale. The group continues to have three strong brands, and thatís the way we want to keep it.Ē