Chinese cars ‘must be cheaper’

THE price of Chinese cars needs to be around one-one third less than the competition if they are to penetrate foreign markets, according to GAC Group CEO Wu Song. With GAC’s plans to sell its GS4 SUV Toyota RAV4 rival (pictured) in North America from 2017, Wu Song said the company’s strategy to crack the market – where even foreign brands as powerful as Volkswagen struggle to carve out a sizeable chunk – is to sell its models 30 percent below the price of rivals.

Ambitious, yes, but until the first Chinese brand enters the American market, it’s just a theory.