A touch of Geoff

“THE last new CEO of a company in Australia who predicted their position got fired six months later.” Whickman is batting back a request for sales projections with a subtle dig at cross-town rival Holden. It’s also an example of a sense of humour that popped up repeatedly in our interview. At times he was also stern, annoyed, serious and even relaxed. He championed the Blue Oval cause, but never rambled, obfuscated or hid behind jargon. Ford Oz has been through four leaders since the late, great Geoff Polites (left), but Whickman seems the first with similar character.