Climbing Everest

ASK Whickman to assess the importance of the new models coming for Ford and he protests like you’ve asked him which of his three kids he likes best. But the new Ranger-based Everest SUV, developed by Ford’s thriving Australian R&D facility, does eventually elicit special mention.

“You won’t know we recently ran some pre-launch marketing campaigns … and we had more interest in Everest than Mustang,” he reveals. “It will be a very interesting vehicle because it will come with the strength of Ford credibility around SUVs.” e