THE HOOK Shining the spotlight this month’s hot topic BRANDS

The world might have more than 200 car brands today, but it had even more before the 2009 Global Financial Crisis. Here are a few that were retired in 2010

AUSTRALIA IS ONE OF THE MOST CONCENTRATED NEW CAR MARKETS ON THE PLANET.

In total, 67 brands have retail operations Down Under, offering just over 350 individual models.

To put that into perspective, the UK has just 48 mainstream brands.

TROJAN HORSE

Anyone worth their salt would think Ferrari is one of the world’s most valuable brands, right? Despite the Prancing Horse’s enviable pedigree, Interbrands ranked it only 98th in its annual survey for 2013, and last year Ferrari slipped outside the Top 100. That put it well behind more humble brands such as Kia (74th), Chevrolet (82nd) and performance car rival Porsche (60th).

BRANDS ABANDONED

HUMMER (EST. 1992) VECTOR (EST. 1971) MERCURY (EST. 1939) PONTIAC (EST. 1926) ) 9)

“I’ve always wanted to dance on the Hummer’s grave”

Clearly, not everyone was sad to see the Hummer brand die in 2010. This quote is from Codepink activist Tighe Barry, who campaigned against the Hummer’s heavy fuel use and poor safety record for both the public and US Marines fi ghting in Iraq.

MOST VALUABLE AUTOMOTIVE BRANDS (Interbrands, 2014)