MOTOR E X SYDNEY DREW TO A CLOSE FOR 2017 WITH SO M E
IT’S the biggest and arguably best show of its kind in Australia, but as the curtain closed on the 2017 running of Meguiar’s MotorEx, MotorActive Managing Director Bruce Morrison took the stage to deliver some important news. From 2018 onwards, MotorEx would be under new management.
The event has been sold to Out There Productions – the Andy Lopez-fronted business that owns and runs Street Machine Summernats.
“We knew the show could go a lot further, but we can’t do it on our own,” Bruce said. “We want to stay involved in it, but we now have a new partner. We think that combined we can do a much better job with someone who runs events, [and] we will stay on as the major sponsor, involved in all the marketing.”
As perhaps the second most important event on the Aussie street machining calendar, a change of ownership for MotorEx is a very big deal, and its new owner is particularly excited about the event’s future.
“Bruce spoke to us about six months ago about doing something,” Andy said.
“He felt they had taken MotorEx as far as they could on their own and were looking for someone to partner with to take it to the next level. We reckon the show is really important for the Australian car scene. It is the biggest and best of its kind; there is nothing else like it. So we’ve got involved by buying the event, so we can bring some fresh ideas to it and do all the heavy lifting that is required to make it happen. Bruce, Owen Webb and the MotorActive crew will stay involved as the naming rights sponsor and do what they do best – curating the show and bringing the best cars to the event.”
For now, the implications for entrants, traders and punters will be minimal. An agreement with SEMA will see around 20 American businesses attend MotorEx in Melbourne in 2018, which will give show-goers something new to check out.
The SEMA deal has also brought about a change of date, and instead of the traditional July timing, MotorEx will now take place in late May.
But besides the bombshell that such changes lay ahead for the event, perhaps the biggest news to emerge from MotorEx 2017 was the epic Superstars shutout staged by Adam and Kylie Perry’s wild Tailspin Holden. Impressively, the back-tofront custom FB won gold in all seven categories: Bodywork, Paintwork, Engine & Components, Undercarriage & Driveline, Interior & Rear Compartment, Impact & Display, and Overall Innovation. The icing on the cake was a spot in the coveted Super Six, and the big one – Grand Master.
“Basically we managed to pick up gold in every category, which was awesome; it’s the first car to do that, I believe,” Adam said. “We certainly didn’t expect it; we thought if we could at least get a few silvers and get in the Super Six that’d be a great feeling, so when we started getting the golds it was great. We picked
up the Paint & Bodywork back-to-back, but Trim was a big surprise; last year we didn’t place in Trim so we made a few changes this year and managed to get the gold for that. Grand Master was the big one; that was the one we built the car for, so it’s a big relief to get that.”
In the hotly contested Street Elite Showcase, Peter Hinz’s BLOWOUT pick-up emerged victorious. The car was unveiled at Summernats 30 and thus this was its first MotorEx; it scored medals for Bodywork, Engine Bay and Design & Execution, and Top Street Machine overall.
When it came to new metal, it was the year of the Blue Oval! Six new cars (plus two bikes) were unveiled to the assembled masses during the House Of Kolor Inauguration, and every single one of them was a Ford! Outside of the Inauguration, there were a heap of brand-spanking rides on debut, and thankfully there was plenty of quality GM and Mopar metal to be found amongst them.
But the talk of the town was undoubtedly the show’s sale, and while it will inevitably bring about change in some form, MotorActive is to be commended for building MotorEx up to be the country’s premier indoor car show over the course of the past 17 years. With a professional event management company now steering the ship, we look forward to seeing what the future holds for one of our favourite weekends of the year. s