AUSTRALIANS have purchased more Land Cruisers than any other nation.
According to statistics released by Toyota Motor Corporation in Japan, Australians account for 10 per cent of all Land Cruisers sold since the famous nameplate was born back in 1954.
Since the first Land Cruisers arrived in Australia in the 1950s for the Snowy Mountains Scheme, more than 700,000 units have been sold locally. This is made up of 370,000 workhorse vehicles (including the current 70 Series range), and 330,000 wagons (including the 200 Series). The all-times sales record excludes Prado wagons that bear the Land Cruiser nomenclature, of which more than 260,000 have been sold in Australia.
On a global scale, almost seven million Cruisers have been sold. Despite annual sales of the Land Cruiser now being headed by the United Arab Emirates, Australia maintained an 11.9 per cent share of global sales in 2016.
“Even the most rugged Land Cruiser 70 Series variant is now equipped with extensive safety features in addition to the traditional quality, durability and reliability that has distinguished the brand over six decades,” Tony Cramb, Toyota Australia’s executive director of sales and marketing, explained.
“[The] Land Cruiser is also about luxury, with the top-of-the-line 200 Series Sahara featuring four cameras to assist with manoeuvres from challenging offroad driving to negotiating tight parking spots in our concrete jungles.”