THIS MONTH WE TALK TO ALICIA NORTON FROM LIGHTFORCE AUSTRALIA

Describe your business?

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

Describe your business?

We are a proudly Australian owned and operated company. From our Adelaide offices we develop and manufacture a wide range high quality performance driving and hand held lights to be distributed all over the world!

Tell us some of the history of your company?

Lightforce grew out of the need for lightweight performance lights with great durability. Our founder, Dr Ray Dennis designed his own light in the small town of Cleve and the rest, as they say, is history! Since then, Lightforce has grown to produce Australia’s best driving and handheld lights, with a vast majority of the work being undertaken at the Adelaide headquarters! Our strong research and development team have helped us to grow over the years and bring customers some of the most innovative products to the Australian market!

Where is the company at now?

Lightforce has grown to employ over 70 staff at the Adelaide location, with hundreds of dealers and stockists across Australia, while our products are exported to countries the world over!

We’re constantly growing and expanding and while we do so we are maintaining a majority of our manufacturing process right here in Australia!

Unique Selling Point:

Lightforce lights are built to last for the long haul, and outperform all others.

With our expanded range now covering all bases; from the reliable halogen and HID options right through to our new LED spot lights and bars, as well as our truly unique DL230 HTX hybrid HID and LED lights, you can find everything you need within the Lightforce brand.

2 Words about Product or Service?

Rugged and Reliable

What makes you different from our Competition?

We are proud to produce one of the strongest products on the market, which we support with a three-year warranty. Our Adelaide based customer service team are on call to assist with any enquiries that users may have so that customers are always able to receive quick and reliable service. Each and every product that we produce is independently tested in a NATA accredited laboratory, so customers can rest assured that the light output that we promote is genuine and proven.

What products are in development now?

We’ve just released the truly unique DL230 HTX which is a hybrid of HID and LED technology, providing the distance of a 70w HID light and the spread of a 20” LED light bar all with in the one compact round LED light. We’re looking forward to further developing new lights for those who prefer LED technology and moving forward to research other viable options for the market – it’s certainly an exciting time in the Lightforce offices!

Who uses your products?

Anyone and everyone! A customer who chooses Lightforce is one who recognises the value in a well-designed and wellmade product from a great Australian company! Anyone from 4WDers, campers and weekend warriors through to hard-core comp truck teams can be a Lightforce fan! Our lights recently survived the Baja 1000 atop the Off Road Rush buggy as it became the first Aussie built buggy to ever finish the race! The guys from Off Road Rush told us that while many of their competitors in the race reached the finish line with damaged or completely ruined lights, the Lightforce stayed strong all through one of the toughest races in the world!

What’s your greatest achievement?

Lightforce have dominated the awards sections of independent magazines since our inception and we’ve won a number of industry awards and accolades including the Good Design Australia award in 2013 and most recently, bundles of praise for our LED215 throughout industry publications but we’re still most proud of being able to consistently produce quality products that have kept our loyal customers coming back for more!