4x4 AUSTRALIAN MADE PRODUCTS

SUPERIOR ENGINEERING THIS MONTH WE TALK TO MICHAEL HAYES FROM

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

SUPERIOR ENGINEERING THIS MONTH WE TALK TO MICHAEL HAYES FROM

Describe your business:

We are a family owned, Australian company, based just north of Brisbane.

We design, manufacture and supply a large range of Premium 4x4 Accessories and 4WD Suspension, for almost every type of four wheel drive vehicle on the market.

These include Super Flex and hybrid radius arms, drop boxes, shock absorbers, coil springs, leaf springs, steering arms, shackles, bushes, drop boxes, drag links, tie rods and control arms.

We also supply suspension air bags, bullbars, sidesteps, body protection plates, Upper Control Arms, chromoly heims, coil spacers, air compressors, e-lockers, exhaust systems, diesel power chips, snorkels, switches, winches, dual battery systems, recovery gear, water tanks, lights, roof racks, rock sliders... basically everything you would ever need to get you offroad.

Tell us some of the history of your company:

Superior Engineering started from modest beginnings in 2002 in Warner, Queensland.

Our mission has always been to create Premium 4X4 Accessories and 4WD Suspension components that have not been developed by any other four wheel drive aftermarket manufacturer in Australia or around the world. With a passion for 4WDing and a desire to deliver, outstanding products and quality service, Superior Engineering has grown to become one of the largest and well respected 4X4 accessories manufacturers and distributors in Australia.

Coming from a background of developing products for hardcore 4WD use, competitions and offroad racing, we now also focus on the everyday 4WD owner, and do a lot of R&D into brand new vehicles hitting the market, especially all the new IFS vehicles.

We were also one of the first 4x4 Accessory companies, to embrace social media and the internet. We’ve been doing online ordering for a long time, so we have an excellent, easy to use, online store. Our website is constantly being updated and has just been redesigned to make things even better.

Where is the company at now?:

Through continued growth, we have expanded to the point where now employ over 25 people, and operate out of a 1200sqm factory at Burpengary. We also have a purpose built retail showroom and fitting bays at Deception Bay.

We have a dedicated Research and Development team, and are constantly releasing new products, and developing new aftermarket accessories and suspension parts.

Proudly still manufacturing in Australia, we now have stockists in every State and Territory of Australia, as well as exporting to over 30 countries.

If you could say two words about our product or service, what would that be?:

Premium Quality

What makes you different from your competition?:

We pride ourselves on our good name, that has been from gained from years of manufacturing high quality, long lasting, well developed products. We have a dedicated R&D team, and do all our own product development, and we are constantly looking to improve what we do and the way we do it. We have experienced staff, in every area of the business, who are not only keen 4WDers, but passionate about delivering exceptional service and quality products.

We have also have a dedicated phone sales team, and an online store (www. superiorengineering.com.au ) available for customers to purchase goods from 24 hours a day.

What products are you developing now?:

New suspension lifts for all the new vehicles being released, like Hilux Revo, NP300 Navara, MQ Triton, Ford Everest.

We’ve also done a range of diff drops, Upper Control Arms, panhard rods and sway bar extensions, for some of these vehicles.

We recently released under vehicle protection for Ford Ranger, Holden Colorado, MN & MQ Triton, and have recovery points as well.

One exciting new product is our hydraulic bumpstops for Nissan Patrols, which is a really great piece of engineering.

We have also just released our new Stealth sliders for the 79 Series Land Cruiser and are about to release a recovery point for them as well.

Who uses your products?:

Everyone from hardcore competition 4WDs, to Mum and Dads, the weekend warriors, to folks who want to set up the ultimate touring rig, or their beach truck.

We’ve also done a fair amount of work with Government departments, fleet companies, mines and tour operators.

What is your greatest achievement?:

Being able to build a well-respected business, from the ground up, by locally manufacturing, high quality products, that are known, used and loved across Australia and the world.