PIRANHA OFF ROAD THIS MONTH WE TALK TO DENIS DWYER FROM

Describe your business.

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

Describe your business.

As a Melbourne based manufacturer and distributor for the range of Piranha Off Road products, we are best known for our Dual Battery Management System along with camp lighting, recovery equipment, fridge slides, lighting looms and power shower.

Tell us some of the history of your company:

Piranha Off Road started out back in the 1980’s as Piranha Ignition Systems. This company focussed on upgrading existing distributor/point systems with the then new electronic ignition.

Naturally, the technology became common place and by then Alan Johnson’s established interest in 4WD eventually led to the development of the electronic dual battery system in 1987. At the time the market was confined to mechanical parallel switching. From the success of the Dual Battery system the Battery Tray grew as a natural progression and now Piranha manufacture over 140 different trays to suit most of the 4WD’s on the market. The business continued to grow with the addition of other 4WD specific products that has seen the Piranha business grow to a national brand with distribution across Australia.

Where is the company at now?

Piranha Off Road has firmly established it’s presence in the market place as a supplier of Australian manufactured specialist 4WD products. Based in Boronia, Victoria, Piranha products are now distributed around Australia via a network of Piranha authorised dealers. The dealer network, including the Boronia head office, not only supply products but now actively install all Piranha products. In fact the workmanship combined with the quality products can provide a total solution for the active 4WD touring market of vehicles and camper trailer/caravans.

What is your companies or products unique selling point?

Buying product from Piranha off Road ensures you are buying products that have been manufactured by Piranha to the highest quality standards or have been selected by Piranha on the basis they are the best we can recommend. The Piranha manufactured products are built with 4WD application in mind and are thoroughly tested within that application. When you come to talk to the Piranha people about your needs you are talking to 4WD enthusiasts who use Piranha products and will proudly show you the products on their own vehicles. Products built to suit the application will last longer and be reliable when you are touring “this land of sweeping plains”.

If you could say only two words about your product or service, what would that be?

Proven, Reliability.

What makes you different from your competition?

When you purchase a Dual Battery system from Piranha Off Road you are buying a system solution. This is a proven blend of especially developed products to work in harmony with your modern vehicle electronics. Right down to exact cable diameters to ensure all components work together. Backed up by a 5 year Australia Wide warranty when the system is installed by a Piranha trained technician.

What products are you developing now?

Advanced technology Dual Battery isolator with the ability to regulate a 100 watt solar panel. It will also be capable of being an ignition sense unit or voltage sense. A brand new approach to a touring kitchen, that attaches to a Piranha fridge slide and becomes the “30 Second Kitchen”. A culinary centre right in the back of your 4WD!

Who uses your products?

Piranha products are used extensively by the 4WD touring market along with the camper trailer caravan market. While these are the most common user channels there is also the specialist area’s like, marine, forestry, mining and trade vehicles. The Piranha wheel chains for commercial use are being used in the Congo, Africa, mining operations in WA and Qld and some of our products have made their way to Siberia!

What is your greatest achievement?

Supplying, competitively priced Australian Manufactured battery trays, while maintaining the wide range of 140 different product codes. This is the widest range of battery trays available in Australia today to enable dual battery systems to be fitted to your 4WD. Using Australian supplied steel and local electro-plating facilities we are proud to supply this high quality product to not only 4WD resellers but vehicle dealerships, auto electricians and the mechanical repair outlets.