LightFORCE

LIGHTFORCE AUSTRALIA THIS MONTH WE TALK TO ALICIA NORTON FROM

THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS.

AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN ENGINEERED AND MANUFACTURED PRODUCTS - HERE ARE A FEW AUSSIE MANUFACTURERS KEEPING THE DREAM ALIVE, HELPING TO KEEP THE LOCAL MANUFACTURING INDUSTRY THRIVING AND KEEPING PEOPLE IN REAL JOBS.

SO SUPPORT YOUR LOCAL AUSSIE MADE PRODUCTS.

Tell us in one line what describes your business.

We are a proudly Australian owned and operated company. From our Adelaide offices we develop and manufacture a wide range high quality performance driving and hand held lights to be distributed all over the world!

Tell us some of the history of your company:

Lightforce grew out of the need for lightweight performance lights with great durability. Our founder, Dr Ray Dennis designed his own light in the small town of Cleve and the rest, as they say, is history! Since then, Lightforce has grown to produce Australia’s best driving and handheld lights, with a vast majority of the work being undertaken at the Adelaide headquarters! Our strong research and development team have helped us to grow over the years and bring customers some of the most innovative products to the Australian market!

Where is the company at now?

Lightforce has grown to employ over 70 staff at the Adelaide location, with hundreds of dealers and stockists across Australia, while our products are exported to countries the world over! We’re constantly growing and expanding and while we do so we are maintaining a majority of our manufacturing process right here in Australia!

What is your companies or products unique selling point?

Lightforce lights are built to last for the long haul, and outperform all others. With our expanded range now covering all bases; from the reliable halogen and HID options right through to our new LED spot lights and bars, you can find everything you need within the Lightforce brand.

If you could say only two words about your product or service, what would that be?

Rugged and reliable

What makes you different from your competition?

We are proud to produce one of the strongest products on the market, which we support with a three-year warranty. Our Adelaide based customer service team are on call to assist with any enquiries that users may have so that customers are always able to receive quick and reliable service. Each and every product that we produce is independently tested in a NATA accredited laboratory, so customers can rest assured that the light output that we promote is genuine and proven.

What products are you developing now?

We’ve only just released our second generation LED215 which is really blowing people away and being well received by industry insiders and the public alike! The performance of this light is phenomenal, with the spot beam achieving distances in excess of 900m and we’re hearing some great reports from the field, but we’re always working on something new – we’ll be releasing an innovative new LED handheld light in the coming months, while we are also working to expand our range of LED light bars to cater to what our customers needs. More additions to our LED spotlight range are in the works but we’re definitely not forgetting our roots in HID and halogen!

Who uses your products?

Anyone and everyone! A customer who chooses Lightforce is one who recognises the value in a well-designed and well-made product from a great Australian company! Anyone from 4WDers, campers and weekend warriors through to hard

core comp truck teams can be a Lightforce fan!

Our lights recently survived the Baja 1000 atop the Off Road Rush buggy as it became the first Aussie built buggy to ever finish the race! The guys from Off Road Rush told us that while many of their competitors in the race reached the finish line with damaged or completely ruined lights, the Lightforce stayed strong all through one of the toughest races in the world!

What is your greatest achievement?

Lightforce have dominated the awards sections of independent magazines since our inception and we’ve won a number of industry awards and accolades including the Good Design Australia award in 2013, but we’re still most proud of being able to consistently produce quality products that have kept our loyal customers coming back for more!